Short, impressive and rich in content. These are the basic qualities of an effective elevator pitch. How is it defined? An elevator pitch can be explained as the reflection of the significance of your business in the minimum of text usage.
Throwing light on the contextual importance of an elevator pitch
The brief description of your company in the elevator pitch consists of:
Reference to the force behind the action, that is, the team members contributing to the business. For a company with a single founder, it starts with the vision of the founder, his starting point to the highest point of achievement in the business works big way in encouraging the listeners to join his journey. If there is a team, it should be culpable of showing how coordinated and productive they have been in traveling towards a common destination.
The flagship product for which the business is intended. If the target products are multiple, a general, self-explanatory category name will do. For a business that is selling services or solution that has more advantages than the currently prevailing ones, the customers should get convinced when they visit the website for purchasing.
The recipient of your product should be unfailingly addressed, which can be defined within a category of the population of the target audience. The benefit you aim to provide to the customers might be your goal or the customers’ requirement.
Your unique or special position in the field gives the added bonus of getting first-line attention. For example, an in-house raw material production facility can become your USP if your product is highlighted to be organic and safest for consumption. If the company sells technical know-how, the platforms employed or the presence of a well-known team with a particular background strengthens the credibility of your claims.
Possessing an intellectual property is a direct approval of the competence of your business. So, if you have a patented technology or a product, the elevator pitch simply gets enriched with a word. A trademark or protected asset gets all the deserved significance with a registered ® or copyright protected © symbol in its regular mentioning.
Stress or emphasize on the solution you provide for the problem, along with an indication of the severity of the issue makes the solution actually relevant to the audience. A tax consulting firm should be able to convey how taxes can eat on the earnings without planning and the effective solutions you deliver for converting the cuts into productions. When the investors get the message of your proficiency in acting the elevator pitch talk in the market, you get their confidence.